Private_Eye_Butler_Spy officially opened by Marleen Stikker

Marleen Stikker, founder of Waag, will officially open Private_Eye_Butler_Spy on Friday 11 March 2022 at Arcam.

In this new exhibition, you will discover the impact of increasing use of technology in and around our homes. Marleen believes that society needs open technologies to tackle social challenges. She leads Waag, a social enterprise that consists of a research institute for creative technologies and social innovation and Waag Products, that launched companies like Fairphone, the first fair smartphone in the world.

Please join us for the festive opening, starting at 5pm. Register for the opening to keep updates related to this event.

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Opening programme

5pm Doors open
5.15 pm Welcome by Indira van ‘t Klooster (Director Arcam)
5.20 pm Introduction on the exhibition and the design of the exhibition by Anne Vera Veen (Program maker Arcam) and Hanna Rudner (architect and exhibition designer Private_Eye_Butler_Spy)
5.35 pm Official opening by Marleen Stikker (founder, director and board member of Waag)

Ongoing: Performance Digital Esoterism by Ginevra Petrozzi.

After the official opening you can explore the entire Arcam pavillion yourself, from the cockpit on the top floor to the street level, the entire building is dedicated to Private_Eye_Butler_Spy, even the toilet!

Marleen Stikker Ginevra Petrozzi Hanna Rudner Anne Vera Veen Indira van ‘t Klooster

Marleen Stikker

Speaker

Marleen Stikker is founder of Waag. Marleen Stikker (1962) is also founder of 'De Digitale Stad' (The Digital City) in 1993, the first virtual community introducing free public access to the Internet in Amsterdam. She leads Waag, a social enterprise that consists of a research institute for creative technologies and social innovation and Waag Products, that launched companies like Fairphone, the first fair smartphone in the world. She is also member of the European H2020 Commission High-level Expert Group for SRIA on innovating Cities/DGResearch and the Dutch AcTI academy for technology & innovation.

Ginevra Petrozzi

Artist

Ginevra Petrozzi (b. 1997, Rome, Italy) is a designer, artist and practising witch currently living and working in The Netherlands. She works, creates and performs magic engaging with technologies, restructuring diverse relationships between nonhuman and human beings.

Hanna Rudner

ontwerper

Hanna Rudner studied Architecture at the University of Cambridge and TU Delft. She is interested in collaboration and material reuse. Her graduation project JVB Expo focused on making an exhibition about co-living with minimal waste that could be attended during the pandemic. The result was an outdoor exhibition built from rented construction fences. At the end, fences were returned to the construction company and the remaining materials were taken by a local festival organizer to be used for events.

Anne Vera Veen

Speaker

Anne Vera Veen is a Visual Anthropologist and cultural entrepreneur. Visual Anthropology is a study that aims to convey insights from social research in experimental audiovisual ways. Anne Vera previously expressed this in her artistic research on photo archives, as an exhibition designer at Het Nieuwe Instituut and as co-founder and artistic director of Galerie de Jaloezie, a platform for film and audiovisual art. As project leader and program maker at Arcam, she is interested in the social side of the built environment.

Indira van ‘t Klooster

Moderator

Indira van 't Klooster has been director of Arcam since 1 November 2019. At Pakhuis de Zwijger she presents Architecture Now, on current themes in architecture. Author of Reactivate! Innovators of Dutch Architecture. In the past year she has been exploring with many parties how a city model with digital layers can be a tool in the use of data for the big design questions for the future. As chair of the foundation Lokale Architectuur Initiatieven, she works together with AiR (Rotterdam, secretary), ABC (Haarlem, treasurer), the Instituut Rijksbouwmeester (Floris Alkemade) and a growing network of local architecture initiatives, towards a more powerful, national architecture network.

Performance Digital Esoterism

At the invitation of Arcam, Ginevra Petrozzi will do her performance Digital Esoterism, in which she reads your future through your smartphone.

Ginevra Petrozzi (b. 1997, Rome, Italy) is a designer, artist and practising witch currently living and working in The Netherlands. She works, creates and performs magic engaging with technologies, restructuring diverse relationships between nonhuman and human beings. Currently, she is exploring the possibilities of occult practices within the landscape of contemporary techno-politics. In this framework, she took the role of ‘digital witch’, reclaiming the archetypal role of the sorceress as a healer, and as a political rebel for digital care. Fusing installation, performance, video and witchcraft she aims to re-shape the way in which the digital and physical realms inform and influence each other.

In Digital Esoterism performance, Petrozzi places Tarot in a digital perspective and reads our realities using smartphones, like one would read a Tarot card. Ads based on your Google search history, suggested Instagram posts linked to online interests: what do these modern signs, this automated flow of content algorithms fill our phones with daily, say about us and our future?

Exhibition partners

Concept and development
Indira van ‘t Klooster, Anne Vera Veen, Finn van Tol, Agnese dell’Omo (Arcam)

Exhibition Design
Hanna Rudner, creatively supported by [impromptu] team: Allard Meijer, Andreea Pirvan, Clara Beckers, Diana Dungyova, Hadrien Cassan, Hanna Rudner, Hannah Sheerin, Jesse Verdoes, Kaj Boonstra, Kat Bruh, Kim Sinnige, Pascal Henle, Pepijn Determann, Ron Barten.

Graphic design
Hanna Rudner, Andreea Privan

With contribution by
Allard Meijer, Carla Alcalà Badias, Elisa Giaccardi, Hanna Rudner, Iohanna Nicenboim, Jana Culek, Jonas Hejduk, Koen Verheijden, Kuba Jekiel, Paul Kuipers, Paul van den Bergh, AI Space Factory, Autodesk, Benthem Crouwel Architects, Coornhert Gymnasium, Dam & Partners, Dutch Datacenter Association, Equinix, gemeente Amsterdam, AMS Institute, Responsible Sensing Lab, Iconic Houses, iuppiter, MX3D, NEMO Science Museum, Scrap XL, Canadian Center for Architecture, The Henry Ford Museum, The Incredible Machine, Thingscon, Ugo la Pietra archief, UNSense, UNStudio, Waterschap Amstel Gooi en Vecht/Waternet, Woven Studio.

With financial support by
Gemeente Amsterdam, Amsterdam Fonds voor de Kunsten

Contact

arcam